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Key Details

This privacy policy describes how Sara Dunn Associates Limited, the provider of CuppaCare, protects and makes use of the information you give the company when you use the mobile app or website.

If you are asked to provide information when using this website, it will only be used in the ways described in this privacy policy and in accordance with the Data Protection Act and General Data Protection Regulation (GDPR).

We do update this policy from time to time, so please check on a regular basis.

This website privacy policy was updated on 20th June 2018.

By using the CuppaCare services, we offer via the mobile app and website, you are agreeing to be bound by this policy in respect of the information collected about you via this site and through other means.

Data Controllers

The joint data controllers of this website are MyKnowledgeMap Limited whose registered office is at 20 George Hudson Street, York YO1 6WR, United Kingdom with company registration number 3954387 and Sara Dunn Associates Ltd whose registered office is at 115 South Road, Taunton, Somerset TA1 3EA, United Kingdom.

If your organisation has created your account, then they will be the data controller for any data within your account during your association with them.

If you have any questions about this policy, please email or write to CuppaCare c/o MyKnowledgeMap Ltd, 20 George Hudson Street, York, YO1 6WR, UK.


We gather and use certain information about individuals in order to provide products and services and to enable certain functions on this website.

We also collect information to better understand how visitors use this website and to present timely, relevant information to them.

Information we collect about you

When you register on the app we collect the following personal information.

  • Name
  • Email address
  • Your photo as supplied by Google or Facebook (if you have signed up via these platforms)
  • What Sips you have completed

If you are registering for an organisation account, we will additionally ask you for the name of your organisation.

We will only store information relating to any services or products you subscribe to.

Anonymous information we collect

In addition to personal information we may also collect the following anonymous information.

  • Your IP address
  • Your web browser and operating system software used
  • Your mobile phone operating system and version used
  • Usage and duration of sips
  • Quiz and test scores

We may collect anonymous information on the pages visited using Google Analytics. Google will store this information. Google’s privacy policy is available at: 

How we use this data

Any personal information you provide through the website will only be made available to relevant employees at MyKnowledgeMap.

We may use the information:

  • To administer the website
  • To enhance the CuppaCare product
  • To provide information to you that you request from us relating to our products or services.
  • To provide information to you relating to other products that may be of interest to you.
  • Inform you of any changes to our website and the product

 Email addresses may also be used for:

  • Identification of misuse of the application, including the creation of images deemed to be offensive or inappropriate 

Children and privacy

The App and website does not target and is not intended to attract children under the age of 14. We do not knowingly solicit personal information from children under the age of 14 or send them requests for personal information.

Cookies and how we use them

What is a cookie?

A cookie is a small file placed on your computer's hard drive. It enables our website to identify your computer as you view different pages on our website.

Cookies allow websites and applications to store your preferences in order to present content, options or functions that are specific to you. They also enable us to see information about how many people use the website and what pages they tend to visit.

How we use cookies.

We may use cookies to:

  • Analyse our web traffic using an analytics package. Aggregated usage data helps us improve the website structure, design, content and functions.
  • Identify whether you are signed in to our website. A cookie allows us to check whether you are signed in to the site.
  • Store information about your preferences. The website can then present you with the information you will find more relevant and interesting.
  • To recognise when you return to our website. We may show your relevant content, or provide the functionality you used previously.

Cookies do not provide us with access to your computer or any information about you, other than that which you choose to share with us.

In some cases, our third-party service providers may use cookies on our sites. We have no access to or control over these cookies. This privacy statement covers the use of cookies by Myknowledgemap Limited only and does not cover the use of cookies by third parties.

Controlling cookies

You can use your web browser’s cookie settings to determine how our website uses cookies. If you do not want our website to store cookies on your computer or device, you should set your web browser to refuse cookies.

However, please note that doing this may affect how our website functions. Some pages and services may become unavailable to you.

Unless you have changed your browser to refuse cookies, our website will issue cookies when you visit it.

To learn more about cookies and how they are used, visit All About Cookies

Controlling information about you

We will not share your information with any third party without your consent unless we are required by law to do so, or in connection with any legal proceedings. 

How long we retain your personal information

We may retain your personal information as long as you are registered with CuppaCare. You may close your account by emailing However, we may retain Personal information for an additional period as is permitted or required by applicable laws.

Your personal information is kept private and stored securely until a time it is no longer required or has no reasonable use as detailed in the EU General Data Protection Regulation (GDPR). 


We will always hold your information securely.

To prevent unauthorised disclosure or access to your information, we have implemented strong physical and electronic security safeguards.

All electronic transactions you make to or receive from us will be encrypted using SSL technology.

Mailchimp and SurveyGizmo

If you sign up for our newsletter, which is administered through Mailchimp, or if you register to CuppaCare, we will store some of your information, including your email address and certain information about the links you click within the emails we send you, on a Mailchimp server.

If you complete any feedback forms or surveys within the CuppaCare app or website, then these will be administered through SurveyGizmo and we will store some of your information, including your email address on a SurveyGizmo server.

Neither we nor Mailchimp or SurveyGizmo will ever sell your email address or share it with any other party, unless we are legally compelled to do so. Only authorized Mailchimp and SurveyGizmo employees have access to this data.

Links from our site

Our website may contain links to other websites.

Please note that we have no control of websites outside the CuppaCare domains. If you provide information to a website to which we link, we are not responsible for its protection and privacy.

Always be wary when submitting data to websites. Read the site’s data protection and privacy policies fully.

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